John Bibby

Chief Executive Officer


I’m John, Chief Executive Officer of CETA. At CETA, we’re all about delivering non-standard insurance solutions, as standard. We’ve been providing tech-enabled insurance for over a quarter of a century.

Today, our business is agile and dynamic, offering brokers more choice, flexibility and assurance through advanced digital channels. The result? They meet their customer insurance needs and earn attractive commission too. We’re established and well connected. We work with Insurance Brokers, Direct Sellers, IFAs, Insurance Companies and Affinity Organisations to ensure their customer journeys are optimised for 21st century insurance.

Here are just a few of the services and solutions we provide:

  • Access to online trading portals for niche insurance products.
  • Technology platforms – quote, buy and customer management online and offline, optimised for all distribution channels and devices.
  • Insurance product design and procurement working with a wide range of insurers, some unique to CETA.
  • Customer journey optimisation and enrichment for both dedicated insurance purchasers and integrated into other product digital journeys.
  • Data analytics – To understand customer behaviour and better engage and retain customers.
  • Data enrichment – Improving customer journeys and better targeting.
  • Digital marketing – SEO, PPC and social media.

We have a unique blend of skills and experience fusing tech, digital marketing and insurance product development and management.

Curious how we can help you? Talk to us now.


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